Lin's Wood Industry OEM Controversy: Some products were exposed to be from unqualified small workshops
Recently, well-known home furnishing brandsLin's Wood IndustryBeing caught in OEM controversy. Some media reported that some of its products were produced by unqualified small workshops, which aroused consumers' doubts about product quality and brand reputation. The following are hot topics and structured data analysis on the incident on the entire network in the past 10 days.
1. Event background
According to consumer complaints and media investigations, some of Lin's Wood Industry's low-priced products are produced by third-party OEM factories, some of which have not obtained relevant production qualifications, the production environment is simple, and there are safety hazards. After the incident was exposed, Lin's Wood Industry officially responded that "the investigation has been initiated", but did not publish a specific list of products involved.
2. Hot data statistics on the entire network (next 10 days)
| platform | Related topics | The highest single-day heat |
|---|---|---|
| 128,000 items | 320 million reads (July 15) | |
| Tik Tok | 56,000 videos | #Lin's Wood Industry OEM# Top 3 topic list |
| Zhihu | 387 questions | The highest liked answer received 12,000 likes |
3. Main issues of consumer complaints
| Question Type | Percentage | Typical cases |
|---|---|---|
| Product cracking/deformation | 42% | A consumer bought a bed frame and broke after use for 3 months. |
| Formaldehyde exceeds the standard | 28% | Third-party testing shows that the formaldehyde emission of a wardrobe exceeds the standard by 2 times |
| After-sales shirk | 30% | Many consumers reported that they had to bear high shipping fees on their own |
4. Industry comparison data
| brand | OEM ratio | Quality inspection pass rate in 2023 |
|---|---|---|
| Lin's Wood Industry | About 60% (pre-dispute data) | 89.7% (industry average of 92.3%) |
| Competitor A | 30%-40% | 94.1% |
| Competitor B | Mainly self-production | 96.5% |
5. Expert opinion
Li Ming, an analyst in the home furnishing industry, pointed out:The OEM model itself is not a problem, but the brand must establish a strict supplier access and quality control system.. This incident exposed some companies to reduce costs and reduce standards in order to reduce costs, which ultimately harms the credibility of the entire industry. "Data shows that the number of complaints in the home furnishing industry increased by 17% year-on-year in 2023, of which OEM products account for 63%.
6. The latest company response
On July 18, Lin's Wood Industry issued a statement saying: 1. 12 products produced by the OEM factory involved have been removed; 2. Activate a special after-sales channel; 3. Change the OEM factory qualification verification cycle from annual inspection to quarterly inspection. However, the statement did not mention the compensation plan, which triggered a new round of controversy.
7. Consumer advice
1. Keep the purchase voucher and test report
2. Priority is given to products with the "Environmental Certification" logo
3. It is recommended to go to the physical store to experience it before placing an order.
4. Pay attention to the whitelist of OEMs published by the company (if any)
As of press time, the market supervision department has intervened in the investigation. This incident continues to ferment, and subsequent progress is worth paying attention to.
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