The rise of training courses for pes behavior: Reptiles "handshake" teaching becomes an internet celebrity project
In recent years, with the diversified development of the pet market, different pets (non-cat and dog pets) have gradually entered the public eye. In the past 10 days, a craze for "reptile behavior training" has been set off on social media and short video platforms, especially teaching videos such as "lizard handshake" and "snakes around fingers" have become internet celebrity content. Behind this phenomenon is the rapid rise of behavior training courses for different pets and the pursuit of personalized pets by young people.
1. Hot data across the network: The popularity of pet training topics soars
| platform | Related topics | Discussions in the past 10 days | Play/read volume |
|---|---|---|---|
| Tik Tok | #Lizard Handshake Teaching | 128,000 | 120 million |
| Little Red Book | #Extraordinary pet behavior training | 54,000 | 68 million |
| #Crawling pets can also be a student boss | 39,000 | 43 million | |
| B station | "Snake conditioned reflex training" | 21,000 | 15 million |
2. Interpretation of the phenomenon: Why did reptile training suddenly become popular?
1.Short video catalytic effect: A video of "Leopard-printed geological lizard completed 10 command actions" exceeded 2 million in a single Douyin video, driving a large number of imitation content.
2.Mature in commercialization of courses: The first "Pet Climbing Behavior Trainer Certification Course" in China is online, including 15 modules, with a tuition fee of 3,800 yuan per issue, and the number of applicants for the first issue exceeds 500.
3.Generation Z social needs: The survey shows that among the owners of 18-25 years old, 73% will regularly post training videos, and 61% believe that this is "a new way to show their personality."
| Popular training programs | Learning cycle | Success rate | Average short video traffic |
|---|---|---|---|
| Lizard handshake | 2-3 weeks | 68% | 500,000-800,000 |
| Snakes surround | 4-6 weeks | 42% | 300,000-500,000 |
| Turtle holds objects | 6-8 weeks | 55% | 200,000-400,000 |
3. Industry impact: New consumer track is forming
1.Course price system differentiation: Basic courses (299-599 yuan), advanced courses (1200-2000 yuan), and private tutoring courses (3000 yuan +/hour) to meet different needs.
2.Peripheral products explode: The sales of tools such as training-specific tweezers and temperature-controlled targets increased by 320% year-on-year, and some stores were out of stock.
3.Controversy sounds emerge: Animal protection organizations remind "avoid overtraining", and experts recommend that training should not exceed 15 minutes per day.
| Controversy Focus | Supporters' opinions | Opposing views |
|---|---|---|
| Necessity of training | Enhance human-pet interaction and stimulate animal intelligence | May go against natural habits |
| Business Ethics | Promote the professional development of the industry | It may lead to blindly follow-up breeding |
4. Future trend forecast
1.Technology penetration: A team has developed an AR simulation training system, and users can conduct virtual training through mobile APP.
2.Events: Shanghai, Chengdu and other places plan to hold "Spread Pet Skills Competitions" to set up obstacle courses, command response and other aspects.
3.Policy Specifications: The China Small Animal Protection Association is formulating the "Guidelines for Training Different Pets", which is expected to be released by the end of the year.
This trend of pes training driven by social media not only reflects the younger generation's new understanding of pet interaction, but also indicates that the pet consumer market is developing in a more segmented and professional direction. It is worth noting that while pursuing the "Internet celebrity effect", how to treat animal welfare scientifically will become a key proposition for the sustainable and healthy development of the industry.
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