What brand of schoolbag do you have? Popular brands and purchasing guides across the Internet
Recently, schoolbags have once again become a hot topic as a must-have item for students and professionals. With the increase in demand during the school season and the change of seasons, consumers' attention to the brand, function, and design of schoolbags has increased significantly. The following is a compilation of schoolbag brands and related content that have been hotly discussed across the Internet in the past 10 days to help you quickly understand market trends.
1. Ranking of popular schoolbag brands in 2023
| Ranking | brand | Popular series | price range | core selling point |
|---|---|---|---|---|
| 1 | JanSport | SuperBreak/Right Pack | 300-600 yuan | Lightweight, durable, classic style |
| 2 | Herschel | Little America/Retreat | 500-1200 yuan | Stylish design, large capacity |
| 3 | Millet | Youth Edition/Business Series | 99-299 yuan | Cost-effective, multifunctional partition |
| 4 | Anello | Gold bag/tote bag | 200-500 yuan | Japanese style, expansion design |
| 5 | national geographic | Explorer Series | 200-800 yuan | Weight loss, spine protection, outdoor function |
2. The three purchasing dimensions that consumers are most concerned about
1.functional requirements: Nearly 35% of the discussions focused on "spine protection design" and "capacity zoning", especially the ergonomic series of brands such as National Geographic and Disney.
2.Appearance design: The search volume for Korean minimalist style (such as MCM, Fjallraven) and national trend co-branded models (such as Li Ning × Dunhuang) increased by 120% month-on-month.
3.Material safety: The "poisonous schoolbag" incident recently exposed by CCTV has triggered heated discussions, and waterproof nylon and environmentally friendly polyester fiber have become hot search keywords.
3. Recommended brands for different groups of people
| crowd | Preferred brand | alternative | budget advice |
|---|---|---|---|
| primary school student | disney | Baba Pig/Dr. Jiang | 150-400 yuan |
| middle school student | King Jiu Mu | Kara Sheep/Hermes | 200-600 yuan |
| college students | Eastpak | Converse/Dickies | 300-800 yuan |
| working professionals | Tumi | Samsonite/Samsonite | 800-3000 yuan |
4. Guide to purchasing pitfall avoidance
1.Be wary of low price traps: The quality inspection report shows that the pass rate of schoolbags under 100 yuan is only 62%. It is recommended to choose products with SGS certification.
2.Size fit: The bottom of the schoolbag should be 5cm higher than the waist, and the shoulder strap width is recommended to be no less than 5cm. Recently, the topic "Schoolbags weigh down children" has been read more than 200 million times.
3.After-sale guarantee: Brands such as JanSport and Herschel provide lifetime warranty services and have become popular planting spots on Xiaohongshu.
5. Observation of Emerging Trends
1.Smart school bag: The searches for GPS positioning and USB charging styles launched by Xiaomi and Lenovo increased by 300% month on month.
2.sustainable materials: Adidas and Parley collaborated on ocean plastic recycled schoolbags to spark discussions on environmental protection.
3.Modular design: Douyin's popular "magnetic partition schoolbag" sales exceeded 100,000 units in a single week.
From the above data analysis, it can be seen that when purchasing schoolbags, contemporary consumers not only pay attention to practical functions, but also pursue personalized expression. It is recommended to find a balance between quality, design and price based on actual usage scenarios. Readers who want to change their schoolbags in the near future may wish to pay attention to the back-to-school season promotions of various brands, where discounts on some products can reach 50% off.
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