Searches for hotels, attractions and other places around popular performance venues increased year-on-year

Searches for hotels and attractions around popular performance venues increased by more than 200% year-on-year, and cultural and tourism consumption ushered in a new boom

Recently, with the heating of the summer cultural and tourism market, the search volume of hotels and attractions around popular performance venues in many places has shown explosive growth. According to incomplete statistics, in the past 10 days, star concerts such as Jay Chou, Jacky Cheung, and JJ Lin, as well as popular performances such as "Only Green" and "Never Eliminate Radio Waves" have driven the consumption of surrounding cultural and tourism, and the number of hotel reservations in some cities increased by more than 200% year-on-year.

1. Popular performances drive surrounding consumption, and the data increase significantly

2. The trend of cultural and tourism integration is obvious, and audiences are more willing to pay for the experience

Data shows that among popular performance audiences, about 65% will choose to stay in the performance city for 1-2 days, and more than 40% will actively search for surrounding attractions. For example, the search volume of attractions such as the Oriental Pearl and the Bund near the Mercedes-Benz Cultural Center in Shanghai has increased significantly, and the giant panda breeding research base around Chengdu Phoenix Mountain Sports Park has also ushered in a peak in passenger flow.

In terms of hotel selection, mid-to-high-end hotels within 3 kilometers of the venue are the most popular, with room prices rising by 50%-80% during some concerts. Consumers are particularly concerned about transportation convenience, with hotel searches along the subway accounting for as high as 73%.

3. New trends in summer cultural and tourism consumption

4. Industry experts interpret phenomenal growth

Experts from the China Tourism Research Institute said: "The performance economy is becoming an important engine for the recovery of cultural tourism. A top concert can bring 3-5 times the direct consumption drive to the local area. This 'cultural IP + tourism consumption' model is forming a demonstration effect nationwide."

Ctrip data shows that since July, performance ticket orders have increased by 210% month-on-month, of which cross-city orders account for 58%. The number of air tickets in cities where popular performances have been held has increased simultaneously, and some routes have experienced supply and demand in short supply.

5. Future trend forecast

Industry insiders analyzed that as the school season approaches in September, the demand for parent-child families to travel will be further released. It is recommended that consumers plan their itinerary in advance and pay attention to limited-time discounts on newly opened hotels and scenic spots around the venue. It is expected that the cultural and tourism market will maintain a year-on-year growth rate of 15%-20% in the second half of the year, and the driving effect of the performance economy will continue to be highlighted.

Data also shows that the post-00s generation is becoming the main force of performance consumption, accounting for 47%. They pay more attention to elements such as "immersive experience" and "Internet celebrity check-in", which also prompts more cultural and tourism projects to innovate and integrate AR and other technologies to create differentiated competitive advantages.