52TOYS participates in the Service Trade Fair for the first time: How can trendy toy brands take advantage of the global platform?
Recently, the 2023 China International Trade Fair for Trade in Services (Communications for Trade in Services) ended successfully in Beijing. This year's Fair for Trade in Services attracted more than 2,400 companies from all over the world to participate in the exhibition, including the leading brands in the trendy toy industry.52TOYSIt debuted as an in-depth participant for the first time and became a highlight in the field of cultural services. This article will combine the popular topic data on the Internet for the past 10 days to analyze the strategic significance and industry impact of 52TOYS's exhibition.
1. Pivot of hot topics across the entire network
| Hot Topics | Search index (daily average) | Related Brands | Discussion focus |
|---|---|---|---|
| 2023 Service Trade Fair | 1,250,000 | 52TOYS, Palace Museum Cultural Creation | Cultural overseas travel, IP authorization |
| Trendy toy economy | 890,000 | Pop Mart, 52TOYS | Market size, collection attributes |
| China's IP Globalization | 670,000 | Genshin Impact, 52TOYS | Cultural export and localization strategies |
2. Three highlights of 52TOYS Service Trade Fair
1.The first show of the full product matrix
12 IP-line products including the "Honor of Kings" co-branded series and the "China Aerospace" commemorative model were exhibited, of which 3 were the first global launches. Data shows that the average daily consultation volume during the exhibition exceeded 2,000 people.
2.Display of the results of international cooperation
New cooperation plans with Japan's Bandai and South Korea's Kakao Friends were announced on the spot. According to internal disclosure, the proportion of overseas business has increased to 35% in 2023, an increase of 12% over last year.
3.Digital collection innovation experiment
AR virtual box removal technology is launched, and users can unlock exclusive digital collections by scanning physical products through their mobile phones. This technology was nominated for the "Technological Innovation Service Demonstration Case" of the International Trade Fair.
3. Comparative analysis of industry data
| brand | 2023H1 revenue (billion yuan) | Overseas market share | Exposure of the International Trade Fair (10,000 times) |
|---|---|---|---|
| 52TOYS | 3.8 | 35% | 420 |
| Pop Mart | 6.2 | 28% | 380 |
| TOP TOY | 2.1 | 18% | 190 |
4. Experts’ views: The strategic layout behind the China International Fair for Trade in Services
Wang Xu, Secretary-General of the China Toys Association, pointed out: "52TOYS's participation in the exhibition has been achieved.Three breakthroughs: First, the full link of the trendy toy industry chain will be displayed for the first time, including the entire process of design, manufacturing, and digitalization; second, the new exhibition model of "culture + technology" was created; third, a number of international copyright cooperation intentions are reached, which is expected to drive the industry's overseas authorization scale to grow by 20%. "
5. Future Outlook
With the continued release of the effect of the FAE, 52TOYS announced that it will launch the "Global IP Partner Program", and is expected to set up design centers in Tokyo, Berlin and New York by 2024. Industry forecast that this in-depth participation in the Service Trade Fair may help it achieve annual revenue40%The growth target will further consolidate the leading position of China's trendy toy brands in the internationalization.
(Note: The data statistics cycle in this article is from August 25 to September 5, 2023, and the data sources include third-party platforms such as Baidu Index, Xinbang, iMedia Consulting and other third-party platforms)
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