What does zhezi mean?

What does zhezi mean?

Recently, among the hot topics on the Internet, the word "Zhezi" has appeared frequently, triggering extensive discussions. What exactly does "Zhezi" mean? This article will give you a detailed explanation based on the hot content of the past 10 days.

1. The basic meaning of zhezi

Zhezi has different meanings in different fields. Based on search data from the entire Internet, we have sorted out the main uses of zhezi:

2. The "folding" phenomenon in recent hot topics

1.Short video platforms are experiencing the rise of "Zhezi" trend

In the past 10 days, multiple short video platforms have appeared on "film and television excerpts" topics, which individually edit and disseminate highlight clips of classic film and television dramas. The data shows:

2.Traditional opera with twists and turns takes on new life

Under the topic of cultural inheritance, excerpts from traditional operas such as Peking Opera and Kun Opera have unexpectedly become popular among young people. Data from a well-known theater shows:

3. The underlying reasons for the popularity of "Zhezi" culture

1.A product of the fragmented era

Contemporary people's time is fragmented, and watching a work in its entirety has become a luxury. The "extract" format allows users to obtain the essence of the work in a short period of time.

2.The impact of the attention economy

The platform algorithm is more inclined to recommend highlight clips, prompting creators to split the content into multiple "extracts" to publish in order to obtain more traffic.

3.Changes in cultural consumption patterns

The younger generation prefers a "little taste" approach to cultural experience, and "Zhezi" just meets this need.

4. Comparison of "Zhezi" content data on each platform

5. Views of Experts and Scholars

1. Li Hua, professor of media studies, pointed out: "The popularity of Zhezi culture reflects changes in the way contemporary people process information, but it may also lead to a weakening of the ability to think deeply."

2. Wang Ming, a cultural researcher, believes: "The revival of traditional opera and zigzag opera is a manifestation of cultural confidence, but care must be taken to avoid one-sided pursuit of 'aspects' and neglect of artistic integrity."

3. Internet analyst Zhang Wei said: "From the data point of view, the commercial monetization ability of 'extract' content is higher than that of complete content. This is an important reason for the platform's vigorous promotion."

6. Forecast of future trends

1.A professional excerpt production team emerges

It is expected that in the future, there will be MCN organizations specializing in "excerpt" content production, providing professional clip editing services.

2.Copyright issues will become the focus

Unauthorized dissemination of "excerpts" may lead to more copyright disputes, and the platform may strengthen content review.

3.

Through "zhezi" to attract traffic, payment for complete content, peripheral products and other monetization methods will become mainstream.

To sum up, "Zhezi" has evolved from a professional term into a cultural phenomenon. It is not only an innovative inheritance of traditional forms, but also a new model of content consumption in the digital age. Regardless of its future development, "Zhezi" has already left a distinct mark on the current cultural landscape.