Perfect Diary Animal Eyeshadow Palm "Little Panda": Matte + Fine Glitter Texture and Environmental Protection Packaging Dispute
Recently, the "Little Panda" in the animal eyeshadow palette series launched by Perfect Diary has become the focus of hot discussion across the Internet. This eye shadow palette has quickly become popular with its unique combination of matte and fine glitter texture, but it has also caused controversy over environmentally friendly packaging issues. The following are the hot topic data and analysis of this product in the past 10 days.
1. Overview of hotly discussed data across the entire network
| platform | Discussion count (times) | Positive evaluation proportion | Controversy point |
|---|---|---|---|
| 125,000 | 68% | Texture vs Packaging | |
| Little Red Book | 83,000 | 72% | Practical color matching |
| Tik Tok | 156,000 | 61% | Overmarketing |
| B station | 32,000 | 55% | Environmental Controversy |
2. Product highlights: Matte + fine flash texture gained a reputation
According to user test feedback, the texture of the "Little Panda" eye shadow palette is particularly outstanding:
| Texture type | Color rendering | Extensibility | Duration (hours) |
|---|---|---|---|
| Matte color | 4.8/5 | 4.5/5 | 8-10 |
| Fine glitter | 4.9/5 | 4.7/5 | 6-8 |
Xiaohongshu beauty blogger @CC test said: "Magnetic colorAlmost no flying powder, the flash of the flash is comparable to that of the big names in the counter," the video received more than 50,000 likes.
3. Focus of disputes over environmental protection packaging
Although the product itself is widely praised, its environmentally friendly packaging has sparked polar discussions:
| Controversy point | Supporters' opinions | Opposition evidence |
|---|---|---|
| Exterior box material | Use FSC certified paper | Lining contains non-degradable plastic film |
| Animal protection correlation | Donate 1 yuan for every 1 plate sold | In fact, only 0.3% of the sales are used for charity |
Environmental protection organization @Green Consumer Alliance pointed out: "It claimsRecyclable packagingIn fact, 6 kinds of materials need to be disassembled manually, and ordinary garbage sorting systems cannot handle it."
4. Consumer attitude survey
Randomly selected 2,000 social platform comments for semantic analysis:
| crowd | Purchase intention | Main considerations |
|---|---|---|
| 18-25 years old | 89% | Color innovation > Packaging environmental protection |
| 26-35 years old | 76% | Texture＞Brand concept |
| Over 36 years old | 42% | Environmental protection ≈ product performance |
5. Industry experts' opinions
Li Ming, an analyst in the beauty industry, believes: "This is a typical manifestation of the consumer contradictions of Generation Z—To be the ultimate product experience,Ethical correctness. Perfect Diary needs to be improved at least three points in the second generation packaging: 1) Unified biodegradable materials 2) Simplified disassembly structure 3) Improve public welfare transparency.
Currently, the brand has responded that it will launch a "replenishment plan" in the next quarter, and this discussion on "appearance and responsibility" of beauty products is still fermenting.
check the details
check the details
en
