National Day holiday travel bookings have entered the peak period, and domestic residents' willingness to travel has increased by more than 30% year-on-year
As the National Day holiday approaches, the domestic tourism market has ushered in a peak in booking. Data from multiple tourism platforms show that residents' willingness to travel during this year's National Day holiday has increased significantly, with a year-on-year increase of more than 30%, and the tourism market has a strong recovery momentum. The following are structured data and analysis of the recent tourism market.
1. Comparison of travel booking data
| index | 2023 National Day reservation volume | The same period in 2022 | Year-on-year growth |
|---|---|---|---|
| Air ticket bookings | 5.8 million pictures | 4.2 million pictures | 38.1% |
| Hotel reservations | 3.2 million rooms | 2.3 million rooms | 39.1% |
| Scenic spot ticket booking volume | 4.5 million pictures | 3.1 million pictures | 45.2% |
2. Popular destination rankings
According to data from platforms such as Ctrip and Tongcheng, during this year's National Day holiday, domestic popular tourist destinations show the characteristics of "north-south balance", including both traditional tourist cities and emerging Internet celebrity cities.
| Ranking | City | Reservation volume ratio |
|---|---|---|
| 1 | Beijing | 12.5% |
| 2 | Shanghai | 11.8% |
| 3 | Chengdu | 9.6% |
| 4 | Chongqing | 8.3% |
| 5 | Xi'an | 7.9% |
3. New trends in tourism consumption
1."Reverse Tourism" continues to be popular: The number of hotel reservations in third-tier and below cities increased by 65% year-on-year. Non-traditional tourist cities such as Zibo and Yanbian are sought after by young people.
2.Quick recovery of outbound travel: During the National Day holiday, the number of bookings for outbound travel products has recovered to 85% of the same period in 2019, with Thailand, Japan and South Korea ranking among the top three.
3."Travel +" experience upgrade: The number of orders for special products including intangible cultural heritage experience, study tours and other special products increased by 120% year-on-year, indicating that tourists' demand for in-depth experience has increased.
4. Transportation Analysis
| Transportation mode | Booking quantity | Price fluctuations |
|---|---|---|
| airplane | 5.8 million pictures | +25% (Year over the previous year) |
| High-speed rail | 21 million people | Basically flat |
| Car Rental | 860,000 units | +15% (Year-year) |
5. Expert advice
1.Off-peak travel: September 28-30 is the highest peak travel, and it is recommended to choose staggered trips from October 2-4.
2.Book in advance: It is recommended to purchase tickets for popular scenic spots 5-7 days in advance, and some scenic spots have implemented time-divided reservations.
3.Pay attention to the weather: Some areas in the north will usher in cooling, and there may be typhoons in the south, so the itinerary needs to be adjusted in time.
Industry insiders said that this year's National Day holiday is expected to become the hottest tourism golden week in recent years, and is expected to drive more than 600 billion yuan of tourism consumption, injecting new impetus into the economic recovery throughout the year.
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