Zhong Xuegao's "White Liquor Slices" ice cream: 52-degree strong aromatic liquor collided with chocolate crispy layer
Recently, the "Wine Wine Slice" ice cream launched by Zhong Xuegao has become a hot topic on the Internet. This innovative product that combines 52-degree strong aroma of liquor and chocolate crispy layer not only challenges the taste bud experience of traditional ice cream, but also triggers widespread discussion on the cross-border trend of "wine + dessert". The following are hot data and in-depth analysis of the entire network in the past 10 days.
1. Tracking of popularity data across the network
| platform | Readings of related topics | Discussion volume | Hot search ranking peak |
|---|---|---|---|
| 120 million | 85,000 | TOP 3 | |
| Tik Tok | 86 million | 123,000 | TOP 1 of the food list |
| Little Red Book | 43 million | 56,000 | Top 2 hot snack list |
| B station | 18 million | 21,000 | Popular living areas |
2. Analysis of the core selling points of the product
1.Raw material innovation: Use 52-degree rich aroma white wine as the base, the alcohol content of a single ice cream is about 0.5%, and the outer layer is wrapped with a crisp layer of Belgian dark chocolate, forming a taste hedge of "savory wine + sweet and bitter".
2.Edible scenes: The official suggests that "adults can enjoy it in a limited quantity", and social media has derived topic scenarios such as "Best Friends' Slightly Drunk Bureau" and "overtime work decompression artifact".
3.Technical breakthrough: Lock the aroma of wine through the -196℃ liquid nitrogen quick-freezing process, solve the problem of alcohol volatility, and maintain a dense taste in low temperature environments.
3. Consumer feedback big data
| Evaluation dimension | Positive review rate | Controversy Focus |
|---|---|---|
| Taste acceptance | 68% | The balance between spicy and sweetness of liquor |
| Creative Index | 92% | The combination of national trend elements and wine culture |
| Repurchase intention | 45% | Unit price is relatively high (18 yuan/public) |
4. Industry impact and trend forecast
1.Wine and drink cross-border trend: RIO Ruiao, Jiang Xiaobai and other brands have accelerated their layout in the alcoholic ice cream track recently, and the market size is expected to exceed 1.5 billion yuan in 2024.
2.Technical barriers: Alcohol addition must comply with food safety standards (GB 2757-2012). Currently, only top brands such as Zhong Xuegao master low-temperature fragrance preservation technology.
3.Social attribute enhancement: The video of Douyin’s “Liquor and Ice Cream Challenge” has reached 240 million views, and Generation Z focuses more on “showability” rather than pure taste.
5. Controversy and Thoughts
Although the product is marked as "no consumption by minors", some experts still question it may blur the boundaries between food and alcoholic beverages. Data from the China Alcoholic Drinks Association shows that alcohol-flavored foods increased by 37% year-on-year in 2023, but relevant standards still need to be improved.
Zhong Xuegao's innovation is not only a marketing case for brand breakthrough, but also reflects the dual challenges of "taste risk" and "social responsibility" of the contemporary food industry. Whether this ice cream can become a phenomenal product may depend on consumers' long-term acceptance of "slightly sniffy desserts".
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