Macau Ma Pavilion Four Treasures debut at the Cultural Expo: Centennial craftsmanship recreates the essence of Portuguese baking
Recently, the 19th China (Shenzhen) International Cultural Industry Expo and Fair (hereinafter referred to as the "Cultural Expo") was grandly opened. The Macau exhibition area is themed "The Four Treasures of Ma Ge" and shows its unique Portuguese baking technology, attracting many viewers to stop. As one of the representatives of Macau's intangible cultural heritage, the "Four Treasures of Ma Ge" not only carries a century of history, but also shows the unique charm of the integration of Chinese and Western cultures.
1. The century-old inheritance of the four treasures of Ma Pavilion
"Four Treasures of Ma Ge" refers to four classic Portuguese dim sum made by traditional cake shops near Ma Ge Temple in Macau:Almond cakes, wife cakes, chicken cakes and Portuguese egg tarts. These dim sums combine Portuguese baking skills and Lingnan food culture. After a century of inheritance, they have become iconic symbols of Macau cuisine.
| name | Main raw materials | Process Features | History origin |
|---|---|---|---|
| Almond cakes | Almond powder, mung bean powder, sugar | Hand pressing, charcoal baking | Originated from Portugal's traditional almond candies, it was introduced to Macau in the 19th century |
| Wife cake | Winter melon paste, lard, flour | Puff pastry, multi-layered texture | Combining Cantonese dessert and Portuguese pastry technology |
| Chicken cake | Southern milk, fat, flour | Salty and sweet, unique flavor | Traditional dry food for fishermen in Macau evolved |
| Portuguese Egg Tart | Eggs, milk, crispy crust | Caramelized surface, rich milky aroma | Invented by a Portuguese nun, it was improved in Macau in the 20th century |
2. Grand occasion of the Cultural and Cultural Expo
In the Macau exhibition area of the Cultural Expo, four inheritors over 60 years old demonstrated the production process of the "Four Treasures of Ma Ge" on the spot. According to statistics, the first day of the opening attracted more than5,000 viewersParticipate in interactive experiences, and the number of readings on related topics on social media has exceeded2 millionSecond-rate.
| Data indicators | Value |
|---|---|
| Average number of visitors per day in the exhibition area | About 3,000 people |
| On-site tasting distribution quantity | More than 8,000 copies |
| Signing of cooperation intention | 23 companies |
| Number of media coverage | 58 mainstream media |
3. Innovative practices of intangible cultural heritage protection
The head of the Macau Cultural Bureau said that this exhibition is an important attempt to "intangible cultural heritage inheritance". passDigital displayandInteractive experience, let the younger generation understand traditional crafts more intuitively. Also on display is the "1920s Macau Cake Shop Scene" restored by AR technology. Audiences can scan the code to travel through time and space and experience the baking scene a hundred years ago.
It is worth noting that the exhibition area has specially set up a special area for "Intangible Cultural Heritage Research" to invite primary and secondary school students in the Greater Bay Area to participate in the production experience. Data shows that the appointment rate for study and study activities is as high as95%, reflecting the new needs of traditional cultural education.
4. New opportunities for industrial development
With the advancement of the construction of the "Macau Creative City Food Capital", the "Four Treasures of Ma Ge" are transforming from traditional snacks to cultural IP. Currently, cultural and creative enterprises have developed related topicsBlind box seriesandDigital collection, the online sales of a single product exceeded one million yuan.
| Derivatives | Development Form | Market response |
|---|---|---|
| Intangible cultural heritage blind box | Micro tools + raw material pack | Pre-sale sold out in 3 days |
| Digital collection | 3D Modeling Animation | 5,000 copies of circulation |
| Co-branded gift box | Cooperation with the Palace Museum | The order volume exceeded 20,000 |
5. Contemporary Value of Cultural Integration
Experts from the China Intangible Cultural Heritage Protection Association pointed out: "The unique value of the four treasures of Ma Ge is that it isMaritime Silk RoadThe living testimony, againDialogue between Chinese and Western Culturesvivid cases. "This cultural integration, which has been accumulated through time, provides a valuable paradigm for contemporary cultural innovation.
During the Cultural Expo, the Macau delegation also announced the launch of the "Intangible Cultural Heritage Youth Inheritor Training Plan", which is expected to be invested in the next three years.10 million Macau dollars, support the innovative transformation of traditional skills. Some analysts believe that this "culture + technology + industry" model may become a new direction for intangible cultural heritage inheritance.
As the closing ceremony approaches, the "Four Treasures of Ma Ge" exhibition area is still crowded. This sweet taste that comes from a century of years is writing a new chapter in the contemporary inheritance of traditional culture through the platform of the Cultural Expo.
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